Crayola Flowers partnered with The Grounded Company to grow awareness and bring the brand to life across multiple digital channels. We led product and lifestyle photography, ads, email, organic social, and partnership collateral supporting thousands of nonprofit organizations — working closely with internal Crayola teams to ensure consistency, scale, and impact.
We created evergreen ads to build brand recognition across end consumers and non-profits alike. Simultaneously, we crafted seasons ads to promote major floral holidays like Valentines Day, Memorial Day, Mothers Day and more. Partnering with Adapted, we reached millions of potential customers.
We crafted a comprehensive campaign including ads, email, organic social media, and partnership collateral to create record breaking months.