Dixxon

Strategy

ADS & EMAILS

Production

Dixxon came to The Grounded Company with a strong identity and an opportunity to scale what was already working. We partnered across email growth, apparel design, wholesale program, website enhancements, the DILF program, and experiential initiatives — including their flagship store and Sturgis location — helping evolve the brand while staying true to what made it resonate in the first place.

THE EYE

Retail

We rebuilt Dixxon’s Flagship store in Arizona; focusing on store design, product assortment, maximizing on-hand inventory, and improving the customer experience. Within one year, Dixxon’s single Flagship store represented 5% of total revenue.

Two years later, we designed and supported the launch of their second store in Sturgis, South Dakota — and sold over $1mm in the first ten days.

In Case You Missed it

Dixxon typically sells out of every product they launch. Because of their drop culture, when they don’t quickly sell out of an item those remnant pieces can be difficult to sell through. We identified a gap here and launched an #ICYMI email flow. Not only did these emails generate $100k+ per send, within a year Dixxon had sold out of 10 years of remnant items.

Wholesale

We helped create an evergreen line of products and marketing collateral to help Dixxon expand more aggressively into the wholesale market — driving incremental revenue and capturing net new customers.

The Grounded Company stepped in and instantly made an impact on our business. Their ability to understand our business and present recommendations — and assets — that actually move the needle, are second to none.

-Chris Vallely | COO, Dixxon Flannel Co.

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