Addax came to The Grounded Company with a logo and an opportunity to define the brand more fully.
We created a cohesive visual system and digital experience, highlighted by a custom website featuring a rig-building application. Haul yeah.
We’re not just talking to campers and hikers, we’re talking to cyclists, snow-sports lovers, off-road chefs, fisherman, kayakers, and anyone who has a trailer hitch. The product becomes secondary to the experience.
It’s about lifestyle.